The "Future of Basketball" is 3-years old

Reebok signs 3-year old to shoe contract. Yep. 3-year old Mark Walker has a shoe deal, and while it is reportedly not as large as the deal Nike inked with High School phenom and #1 draft pick Lebron James' $90 million it does mark a trend towards marketing to youth with youth, and the signing of athletes at younger and younger ages.

Meet Mark Walker at his very own Reebok website.