George Bush, Dick Cheney and Don Rumsfeld think you’re stupid. Yes, they do. 
They think they can take a mangled quip about President Bush and Iraq by John Kerry — a man who is not even running for office but who, unlike Mr. Bush and Mr. Cheney, never ran away from combat service — and get you to vote against all Democrats in this election.Every time you hear Mr. Bush or Mr. Cheney lash out against Mr. Kerry, I hope you will say to yourself, “They must think I’m stupid.” Because they surely do.
They think that they can get you to overlook all of the Bush team’s real and deadly insults to the U.S. military over the past six years by hyping and exaggerating Mr. Kerry’s mangled gibe at the president.
Friedman then goes on to point out the many ways that the Bush administration's has been far more injurious and insulting (sending them into combat without enough men, equipment, and a coherent postwar plan for political reconstruction) than anything Kerry could have said. I want to quote his whole piece mostly because it is so good, but also because it is behind the Times Select paywall and that sucks. (New York Times, get your heads out of your asses and make your best content available!)
Everyone says that Karl Rove is a genius. Yeah, right. So are cigarette companies. They get you to buy cigarettes even though we know they cause cancer. That is the kind of genius Karl Rove is. He is not a man who has designed a strategy to reunite our country around an agenda of renewal for the 21st century — to bring out the best in us. His "genius" is taking some irrelevant aside by John Kerry and twisting it to bring out the worst in us, so you will ignore the mess that the Bush team has visited on this country.
See Kerry's less eloquent response on YouTube